Step 7: Deliver

This chapter forms the connection to the agile delivery method/framework used to actually realize the product we have planned in all the previous steps.

Step 7: Delivering the product, based on the structure and plans made in the previous steps.

The last step is the delivery itself, crafting the product based on all the previously completed steps.

As stated in the very beginning, this framework focusses on product management, and is delivery-framework-agnostic. It will work well with all common (agile) frameworks that you would want to use.

There are only two things to keep in mind, which form the vital connection between this framework and your delivery framework of choice:

  1. Metrics: As stated above, agile planning depends 100% on accurate agile metrics, captured and calculated in the delivery phase. It is vital that these delivered with high quality standards.
  2. Discover and Learn: Delivering agile products implies constantly reacting to changes. That means, all feedback and learning gathered during delivery has to be regularly reflected in the product management process. That’s why all steps do not happen only once, but are regular events to adapt to the latest learnings. (See Meeting Structure for more info)


After going through all stages of the framework, from creating the product canvas, user journey creation, prioritization, story mapping, estimation and finally roadmapping you now should have a good understanding of how to effectively structure an agile product management process. Following this framework allows you to make your product management process truly agile, streamlining product management and agile development teams to make working together a breeze.

With the ready-to-use tools and templates you can start right away, striving to reach the ultimate goal to achieve true product agility, keeping up with the ever changing market developments and outpacing your competition.

Last but not least, check out the meeting structure, to make sure your product management efforts become a regular process that is updated at regular intervals to react to changes.